10 Minute Me MBA Kare

March 01, 2018  Book Summaries, Business Tips, Financial Sucess

Namaskaar doston,

Jab josh kauphamain ne apanee padhaee pooree kee, takaneekee kshetr mein unhen ek arab dolar kee kampanee proktar end gaimbal ke lie kaam karane ka shaanadaar avasar mila, jisane khushee se sveekaar kiya, aur vahaan kaam karana shuroo kar diya, jab vah apane sahayogiyon ke saath kaam kar rahe the, jo sabhee emabeee paas the bade mahaavidyaalayon mein se unhonne ek bahut hee mahatvapoorn cheej ka ehasaas kiya, ki mahatvapoorn vyavasaay aur vipanan kaushal kitane hain agar bhavishy mein, vah apanee khud kee kuchh shuroo karana chaahatee hai, to unhen in kaushalon ke baare mein pata hona chaahie, tab se, ve itanee jyaada in kaushalon ke baare mein ghabarae hue the, kisee bhee tarah se ve ise seekhana chaahate the.

to pahale ve tay karate hain, unake sahayogiyon kee tarah ve bade kolej se emabeee karenge. lekin theek se vishleshan karane ke baad, aur vibhinn mahaavidyaalayon mein jaakar bahut saare shodh karane ke baad unhen pata chala ki ab ek din ka kolej sirph dikhaava ke lie hai aur log digree ke lie sirph shiksha ke uddeshy ke lie nahin jaate hain. jo unake anusaar tha aur kampanee ke sir ke roop mein samay aur oorja kee barbaadee thee isalie usane in kaushal seekhane ka behatar tareeka chuna. aur us tarah se svayan shiksha tha.

usane kya kiya, vah apanee paas kee laibreree mein gaya aur vyavasaay se jude pustakon kee padhaee shuroo kar usane vyavasaay se sambandhit vibhinn pustakon kee padhaee kee, jisake kaaran kuchh samay baad, unake gyaan mein unake sahayogiyon kee tulana mein adhik sudhaar hua hai, vaastav mein unake sahayogee ke kolej ke prophesaron is par, lekin nirantar padhana, ne unhen ek mahatvapoorn aur dilachasp cheej ka ehasaas karaaya ki doharae jaane vaale kuchh vishay the. to unhen pata chala ki ye vishay, jo doharae ja rahe hain, vyaapaar ke lie sabase mahatvapoorn hain. siddhaant ke anusaar, ye un pratishat gyaan the jo pratishat parinaam dete hain. isalie, unhonne sabhee mahatvapoorn doharaaya gyaan ikattha kie aur ek kitaab banaee, jise nijee emabeee kaha jaata hai. main kaun sa saaraansh de raha hoon tumhen pata chal jaega.

agar aapako nahin pata hai, josh kauphamain ek rochak lekhak hai, jisane ek prasiddh kitaab ko likha tha, jise da pharst ghanton mein likha tha, jisane usane hamen samajhaaya hai ki ham kuchh ghanton mein kaise seekh sakate hain, chaahe vah gitaar seekhane ke baare mein hai, prograaming, sarphing ya kisee bhee any bhaasha aur ham ise kis tareeke se seekh sakate hain ki mainne is pustak ke baare mein pahale se hee ek saaraansh diya hai, ab ham phir se aaj kee kitaab ke baare mein baat karate hain,

josh ne ek bahut hee mahatvapoorn upayogee gyaan praapt kiya aur gyaan ke baare mein bhee pata chala josh ne maanasik frem ke kaam mein yah sab gyaan vibhaajit kiya aur is pustak mein hamen samajhaaya jisake tahat pahala hissa mooly srjan, doosara maarketing, teesara bikree, poorvavartee mooly dailivairy , paanchaven vitt

josh kahate hain ki agar koee bhaag mujhe koee vyavasaay kho jaega to phir vah koee vyavasaay nahin hai. kyonki kisee vyavasaay mein, jahaan mooly nahin joda jaata hai, ko ek shauk ke roop mein kaha jaata hai ek vyavasaay mein agar koee uchit vipanan nahin hoga to yah ek vyavasaay mein phlop bijanes hoga, agar mooly se koee bikree nahin hogee, to yah ko gair laabh ke roop mein bulaaya jaega ek vyavasaay mein, yadi vaade kie gae to poora nahin kiya jaega to use ghotaale kaha jaega. aur ant mein agar vyaapaar ka laabh nahin hota hai aur paise nahin kamaate hain to nishchit roop se yah vyavasaay kaam nahin karega, isalie ab ham in frem ke kaam ko adhik vistaar se samajhenge. taaki ham ek uchit nirnay le saken aur ek laabhadaayak vyavasaay chala saken. kya yah hamaara apana vyavasaay ya any vyavasaay hoga.

No.1] Value Creation.

Is hisse mein achchha hone ke lie, hamen hamesha ek savaal poochhane kee zaroorat hai ki kya hamaare utpaad ya sevaon ko doosare ya doosare ke jeevan mein mooly dene ya banaane ke lie? kyonki kisee bhee vyavasaay mein, ise saphal banaane ke lie keval ek saral phaarmoola hai jo hamen samajhaata hai, jitana adhik aap apane utpaad aur sevaon ke lie doosaron ke lie mooly banaate hain, utana adhik doosaron ke lie aapako bhugataan kiya jaega, aur aapaka vyavasaay adhik saphal hoga.

Udaaharan:

bas ek joos kee dukaan kholane se aap bil get kee tarah kama nahin sakate hain ya kama sakate hain. choonki ras dukaan ke maadhyam se aap keval hajaaron logon ke lie hee apanee pyaas bujhaane ke lie mooly bana sakate hain, lekin doosaree taraph, bil get ne aisa utpaad aur ek kampanee banaee hai, kyonki har ghar mein kampyootar ka upayog sambhav hai, aur har saamaany vyakti ise istemaal kar sakata hai isase pahale yah sambhav nahin tha, kampyootar upayog keval badee kampaniyon aur vishaal udyogon ke lie sambhav tha. lekin bil get ke prayaason ne ise sambhav bana diya hai aur laakhon logon ke lie ek mooly banaaya hai. aur logon ke jeevan ko aasaan aur aasaan bana diya, isalie unakee kampanee ek badee saphalata thee. isalie jitana adhik aap apane utpaad ya sevaon ke lie mooly banaate hain utana adhik aapaka vyavasaay saphal ho jaega.

No.2] Is Marketing

Anumaan lagaaya gaya hai ki kampaniyaan vipanan ke lie arab dolar se adhik ka nivesh karatee hain, ye bhee ki bachchon ke vipanan par bhee aap sochate hain ki kisee bhee vyavasaay ke lie kitana mahatvapoorn vipanan hai, jisake lie kampaniyaan itana nivesh karatee hain, har saal bhee.

Peetar thiel ne pepail ka nirmaan kiya hai, ne apane zeero too van buk mein kaha tha ki gret maarketing ke saath vo seling ausatan utpaad sambhav hai, lekin yah vipareet nahin hai sambhav hai aur kaaran bahut spasht hai, koee phark nahin padata ki. kitana achchha ya mahaan utpaad aap banaate hain yadi aap ise chhipaate hain aur apane ghar par rakh dete hain, to kisee ko nahin dikhaaya jaata hai ki kaise log ya doosaron ko isake baare mein pata chal jaega, aur agar logon ko isake baare mein nahin pata, to ve ise kaise khareedenge? doosaron ke saamane, isake baare mein vipanan karana, bahut mahatvapoorn hai. aur ek aur mahatvapoorn baat, hamesha yaad rakhen, vipanan hamesha apane lakshy darshakon ko dhyaan mein rakhen, apane lakshy darshakon ke anusaar karo. kyonki koee bhee vyakti kitana svachchh vyakti ya parivaar nahin hai, yadi unake ghar mein koee bachcha nahin hai, to ve aapake mahaan daayapar utpaad ko nahin khareedenge.

No.3] Is Sales

Aane vaale hisse kee bikree ke baad bikree hai is bhaag mein hamen yaad rakhana chaahie ki log hamase tab tak nahin khareedenge jab tak ki hamaare paas vishvaas na ho aur hamaare andar vishvaas na karen.

Udaaharan:

Maan leejie ki yadi aap kisee agyaat gareeb desh mein roming kar rahe hain aur aap bhookhe hain aur bhojan kee dukaan ke lie khoj rahe hain. achaanak aap un jagahon ko khojate hain jahaan aap kha sakate hain, ek dukaan mein ek alag bhaasha mein kuchh likha hua hai, aur doosaree or aap dekh sakate hain ki maik donaald likha gaya hai, taaki aap mujhe bata saken ki aap kis jagah ka chayan karenge aur khaana hai, achchha mujhe lagata hai, bas jyaadaatar logon kee tarah, aap maik donaald mein jaenge. kyonki aapako maik donaald par ek vishvaas aur vishvaas hoga, ki aapako ek achchha bhojan milega aur vahaan jaane ke lie surakshit hoga aur koee bhee aapako atirikt shulk nahin lega, jab saty sambhav ho sakata hai, ho sakata hai ki agyaat sthaan svasth aur svasth pradaan karata hai surakshit bhojan jabaki em see donaald asvaasthyakar bhojan pradaan karata hai lekin yah baat kisee ko bhee prabhaavit nahin karatee hai, yahaan tak ​​ki kisee ko isake baare mein chinta nahin hai. isalie yadi aap chaahate hain ki log aapako apanee mehanat ke paise dene ke lie khushee se aisa bharosa paida karen aur un par vishvaas karen.

No.4] Is Value Delivery

Ab bikree ke baad jo bhaag aata hai vah mooly dilivaree hai, yah hissa hamen bataata hai, hamen apane graahak kee apeksha se adhik aautaput pradaan karana chaahie ya kam se kam unakee ummeed ke mutaabik aautaput dena chaahie.

Udaaharan ke lie;

Yadi aap amezain se kuchh aadesh dete hain to maan leejie aur yah kahata hai ki aapase yah pahunchane mein kaee din lag sakate hain, lekin agar aap dinon ke bheetar apana paikej lete hain ya din pahale aapako dileevar kar dete hain. to yah baat aapakee apeksha se jyaada hogee, jo aapako mahaan mahasoos kar rahee hai aur is cheej ko mooly dilivaree kaha jaega jo ki har vyavasaay mein hona chaahie taaki graahak santusht aur khush ho, aur graahak ko phir se aapake paas aana chaahie. aur doosaron ko bhee apane utpaad kee siphaarish karana chaahie.

No.5] Is Finance

Mooly dilivaree ke baad, yah baat aapako aur dhyaan rakhana chaahie ki aapaka vitt antim bhaag hai. chaahe aap apane vyavasaay mein apane kharchon kee tulana mein adhik aay arjit kar rahe hon, bhale hee aap sabhee hisson ka theek se paalan karen, phir bhee agar aap aay na utpann karen, to aapako apana vyavasaay band karana hoga, bhale hee aap aisa na karana chaahen. aur vitt mein achchhe hone ke lie, lekhak aapako do cheejen karane ka sujhaav dete hain

sabase pahale, kuchh hisson mein apane kharch ko kam karane ke lie

ya any vikalp

ek aisa utpaad banaana hai jise adhik se adhik mooly praapt karana hai jisake lie aap graahak se bahut kuchh chaarj kar sakate hain, aur yahaan tak ​​ki ve isake lie khushee se bhugataan karate hain

ab in bhaagon ka saaraansh karate samay, main aapake saath lekhak dvaara banaee gaee vyaapaar paribhaasha ko saajha karega. jo aashcharyajanak aur bahut hee dilachasp aur bhayaanak hai, lekhak ka kahana hai, kisee na kisee prakaar kee paribhaasha mein, vyavasaay ko is prakaar se jaana jaata hai: -

1) jo ek moolyavaan utpaad ya sevaon banaata hai

2) jo logon dvaara jarooree hai, aur jaroorat itanee adhik hai ki

3) ki ve isake lie khushee se bhugataan karane ke lie taiyaar hain, jisake dvaara

4) unakee zaroorat aur ummeeden santusht ho jaatee hain aur jo unhen khush karatee hain aur unhen achchha lagata hai, aur ant mein

5) yah sab karana aap aur aapakee kampanee aay aur laabh utpann karatee hai, jisake maadhyam se aap apane vyavasaay ko saphalataapoorvak chalaane aur jaaree rakhane mein saksham hain.

lekhak hamen in baaton ko dhyaan mein rakhane ko kahata hai, lekhak bhee kahata hai ki haan, kaee avadhaaranaen hain aur aap seekh sakate hain aur bahut see cheezen hain, lekin yah frem ka kaam har vyavasaay ke lie aam hai, aur yadi aap is frem ko dhyaan mein rakhate hain aur ise paalan karate hain theek hai, phir kisee bhee vyavasaay kee oonchaee tak pahunchane mein saksham ho jaega.

yah frem kaary aapako sabhee uttar dhoondhane mein madad nahin karega jo ek vyavasaay karate samay paida hoga, lekin haan, frem ka kaam uchit tareeke se uchit prashn poochhane mein aapakee sahaayata karega, jo antatah uttar ka kaaran hoga.

aaj jo gyaan mainne saajha kiya hai vah kitaab, vyaktigat emabeee se hai

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